BDR² blog
Notes on finding better-fit accounts.
Practical essays on outbound strategy, qualification evidence, niche prospecting, and the operating patterns behind BDR².
- OpenClaw + BDR² How to combine OpenClaw (general-purpose AI agent) with BDR² for a complete outbound workflow — flexible research and follow-up alongside structured qualification with auditable evidence.
- Legitimate Interest Assessments for Outbound A practical guide to Legitimate Interest Assessments (LIAs) for B2B outbound in the EU/UK — the three-part test, why structured qualification produces the evidence you need, and what a practical LIA looks like.
- Intent: What It Actually Means for Outbound What intent data actually is, why it works better as a prioritization signal than a qualification criterion, and how explicit qualification compares to probabilistic intent scoring.
- The Deep ICP Going beyond surface-level firmographics to build an ICP based on why customers actually buy — interviewing closed-won deals, defining signal questions, weighting by predictiveness, and testing against reality.
- What You Really Want in the ICP Most ICPs are wishlists. Replace the prose document with explicit qualifier questions that can be evaluated against data — producing consistent, testable results instead of judgment calls.
- Finding New Leads for Niches with BDR² How to source and qualify leads in narrow verticals where standard databases fall short — the seed-and-expand approach, building qualifiers for niche targeting, and a real example.
- Deep Dive on BDR² A comprehensive walkthrough of how BDR² works: qualifiers, ICQ masks, ICQ results, evidence logging, the accept/reject model, and system boundaries.